I’ve been part of the Creation team since 2003 and having worked with several other agencies, I can safely say this feels like home. Creation is an environment where I can involve our clients in the design process, and allow them to make informed and exciting decisions for their communication needs.

Whether consciously or not, modern lifestyles require making design-based decisions, and most people recognise good design when they see it — my role is to ensure that’s exactly what they get.

Good design isn’t elitist, it’s empowering.