Direct marketing & advertising
Targeting your customers directly for maximum impact.
Talking directly to your customers is proven to be the most effective way to grow your business. Giving them the opportunity to respond, interact and comment is very important. You are entering into probably the most creative area of what we do, it is certainly one of the most enjoyable. Many advertising and mailer campaign ideas are borne of intense brainstorming sessions and the results are always a thrill because the means of communicating with customers are always changing and developing.
As part of our design consultancy offering in this area of expertise, choose from the following customer focussed services, packages and solutions.
FREE initial consultation
Allow us to visit you and discuss your marketing objectives. From here we can advise on how to approach any direct marketing and advertising campaigns.
Direct marketing and advertising audit with proposals
Engage with our creatives to look at existing or future marketing and advertising projects. We will detail proposals and guide you towards the best solutions.
Use focus groups, telephone interviews or written/online surveys to communicate with your customers and improve your marketing strategy. A multitude of solutions are available to suit your requirements and budgets.
DIRECT MARKETING AND ADVERTISING PACKAGES AND SOLUTIONS
We have created for you a very simple range of solutions to some key direct marketing and advertising needs. As all campaigns are very different you can use any of these elements and add any of our other services to create your ultimate campaign. Take a look.
Advertising Solutions… Keeping it Simple
- Direct marketing & advertising
- Targeting your customers directly for maximum impact.
- A professionally designed direct mailer with a considered creative message.
- Addressed mailer
- A professionally designed direct mailer with a considered creative message addressed and ready to go.
- Quarter page
- A budget level creative advertisement.
- Full page or DPS
- A full page creative advertisement including art direction and copywriting.
- A3 poster
- An eye catching poster design with short print runs.
- E-shot design
- The first level of e-marketing
Our Services What we do…
One off ads or full campaigns. You can expect quality art direction and copywriting with total project management to deal with artwork and publications.
- Blog creation
A Blog (or Weblog) is an online diary where viewers can add comments. You can have one as part of a new or existing website or if you wish as a stand alone site.
For use in advertising, brochures, websites or technical documents you will get expertly written copy or meticulous copy editing.
- Customer surveys
Often the first step is to gauge your customers opinions. You may wish to use focus groups, telephone interviews or written/online surveys.
- Direct Marketing
Using a range of media, a direct marketing effort is undertaken to generate a specific response which can be tracked and measured.
- E-commerce solutions
Online selling is still growing rapidly. There are many solutions available to help you sell your products and services to a worldwide audience.
Usually part of the direct marketing activity. E-shots and online activity in the form of mini sites can be very cost effective tools.
- Event marketing
Our associates are on hand to share their vast experience in all scales of event marketing worldwide.
- Exhibitions, displays & instore
Everything from banner stands and pop-up displays to custom exhibition builds and instore displays, including point-of-sale.
- Graphic design
The majority of our activities depend on our core discipline - design. You have at your disposal a world class team.
Our professional illustrators offer traditional and contemporary drawing skills including airbrush, calligraphy, caricatures and digital illustration.
- Interactive presentations
Compiled using which ever tools are most appropriate in either powerpoint, html, flash or keynote for all levels of interaction.
- Media planning & buying
An important part of your advertising campaign is choosing the right publications. Our associates will do this for you and make the most of your budget.
- New media
Traditional forms of presentation are constantly being transformed into digital formats. Lately there is growing interest in our touchscreen capabilities.
Commercial photographers and art directors are always on hand for national and international commissions for all types of project.
A very important and cost effective part of your marketing activity. We can offer sector specific expertise for all PR activity.
- Print production & buying
Many years of trade print buying means you get the best prices and the best service without getting tangled up in the complexities.
- Web based software solutions
A growing proportion of online activity now consists of management applications to allow online working and collaborative sites with user generated content.
- Web design, development & management
Unlimited possibilities are available to you in this area. You have a young development team with outstanding ability and cutting edge skills.
- Web marketing
Everyone wants their site to be at the top of a Google search or getting maximum traffic. There are a number of tools at our disposal to achieve this.