Vauxhall are a new client for us and this new project has been a joy to work on, considering our passion for all things automotive. The brief was for a press kit to accompany the launch of the all-New Agila. With the new market in mind we came up with the concept of a fashion conscious woman’s magazine for the basis of the press kit. The size, styling and spoof ads inside all contributed to the look and feel we were after. The whole thing, including the CD which was cleverly held on the inside cover, was then sealed in a glossy film sleeve to finish it off.