Keycom Posters Keycom
Just two of many posters for Keycom publicising new services, price changes or special offers. Often produced on very tight deadlines. An original design was done first then alternatives were completed for different offers or updates to service information.
The strategy is all
The successful ad or promo piece depends on a solid idea borne of a sound strategy. Focus on a single message and get the balance of information right. Take it too far and the final impact, and therefore the opportunity, is lost.